Custom printed labels have always been one of the most affordable and effective ways for businesses to instill confidence and add attractive, memorable elements to packaging and products. They can be spectacular in their simplicity and versatile in their uses, be instantly identifiable, and build bonds of trust between brands and customers.

Today, custom printed labels have become a vital and versatile way to spread brand messaging across every marketing channel with digital, A/R and multichannel coordination. Innovations in variable data printing make it possible to print small batches quickly and tailor every label with information to create a unique customer experience. Customized labels can add a distinctive dash of colors and design to make any ordinary box, jar, or bottle look extra special and stand out on crowded shelves and apart from the competition. They not only enhance branding but also serve as important communication tools to provide ingredients, directions for use, or safety warnings. High quality labels can be made from durable, eco-friendly materials to stand up to continued use and handling.

8 Great Benefits of Custom Print Labels to Promote Your Business

1. Attention-Grabbing

Customized print labels can act as little billboards that attract attention with colors chosen to influence shopper buying decisions and that create emotional attachments in seconds. They allow you to prominently place your branded logo on packaging where you know it can’t be missed, and they can be die-cut, sized and shaped to stick on and standout on practically any surface to make a memorable impression on shoppers.

2. Versatile

Print labels can be customized for any purpose and can be used on paper, glass, metal, plastic, and eco-friendly packaging and products. Customized labels can be used to enhance and seal packaging, provide a fuller customer experience with QR codes and AR integration, inform customers of ingredients and give usage directions, or be attached to promotional items and include eye-catching calls-to action.

3. Budget-Friendly

Customized labels are inexpensive to print, regardless of whether you choose matte, glossy, vinyl, or eco-friendly material for your labels, and print-on-demand print services let you print only the amount you need when you need them, saving on both storage and materials. Variable data printing lets you change the messaging, and even language, on every label seamlessly, allowing you to quickly adapt to changes in consumer behavior or market trends so your labels always connect with your customers.

4. Personalization

Custom print labels provide opportunities to use the knowledge and data you have on hand about your customers to create genuinely personal and unforgettable experiences for them. Thanking them for their purchase with a special message that includes their name on the package label or sharing a gift with a personalized label attached extends your relationship with them.

5. Spread Brand Awareness

Customized print labels stay where you place them, making your label a strategically positioned and, when made of durable material, lasting reminder of your brand with every interaction between your packaging, product, and customer. A print label instantly communicates your uniqueness and values to your customers and when used consistently across, and integrated into, multichannel marketing helps you establish deep connections that last.

6. Multi-Channel and Interactive Marketing Integration

Custom print labels can be the launch site for wonderful, multichannel journeys for your customers that can include AR and digital content. Custom print labels can include QR codes that connect with consumers through their smartphones and lead to personalized landing pages. Use labels to tell your story across social media channels and allow your customers to become brand ambassadors with user-generated, brand-friendly content.

7. Regulatory Compliance

Use custom print labels if your industry has specific labeling requirements such as nutritional facts, ingredient lists, allergen warnings, and expiration dates on pharmaceutical, food and beverage items. Label compliance enhances transparency and establishes trust between you and your customer, and accurate labeling can provide vital dosage information, product warnings, and important safety information.

8. Efficient and Consistent Marketing

Custom print labels let you maintain the same visual identity across all of your packaging and products, regardless of size or shape. They create a cohesive brand image that costs less than brochures or flyers and can be easily adapted for seasonal promotions or trade show events with print on demand and variable data printing services.

For what can be an inexpensive, often overlooked, component of promotional and marketing campaigns, custom print labels make quite a powerful and lasting impression on your customers. Contact us today to explore the ways we can enhance your marketing and branding with custom print labels.