In the business world, you and your company are in constant competition with others in your industry. Each business within the field wants to gain the attention of as many potential customers as possible so that they are able to see their bottom line get and stay in the green.
That means you need to stand out from the crowd and demonstrate to clients why yours is the right company to meet their needs.
When your focus is online traffic and business, you may decide to invest in digital marketing techniques like Search Engine Optimization (SEO), advertising through Google and social media platforms like Facebook, and working on your reputation management (reviews of your business online).
However, when you meet with people in-person at activities like conferences or networking events, you can’t really use the internet to convince customers that you are the right company for them. You need other types of face-to-face sales tactics to illustrate your company’s prowess in the industry. One of those techniques is the sell sheet.
What Is a Sell Sheet?
The one-page advertisement for your brand, service, or product is known as a sell sheet, product sheet, sales sheet, or sales slick. When you have a great sell sheet, you can almost guarantee that potential clients will be impressed by your company and will make the decision to invest with you.
One of the most difficult aspects of creating a great sell sheet is knowing that it needs to be brief but engaging. The design needs to capture the audience’s attention while the copy cuts straight to the heart of the client’s need and solves it for them.
When you have an awesome sell sheet for your company, it can be the extra kick your business needs to get ahead of the competition.
How an Amazing Sell Sheet Can Benefit Your Business
At an event like a conference where there may be hundreds of vendors and companies vying for the attention of potential clients wandering around, you need to make a great first impression that is long-lasting and impressive. This is especially true if all of the others in attendance are trying to sell the same products or services that you are.
The sell sheet is a sure-fire way to demonstrate how your business can meet a potential client’s needs. More than that, the sell sheet needs to be memorable.
After even just an hour of walking around the conference, a potential client may not remember the businesses that he or she spoke to at the beginning of that hour. After a full day, you really need a way to be memorable if you are hoping to garner that customer’s business.
Your company’s sell sheet will be unique to your industry as well as your business, but the fact remains that making a good, long-lasting impression with the sell sheet is the best way to stand out from your competition.
Elements of Making a Great Sell Sheet
Although there may be some unique aspects of a sell sheet for your particular business, all sell sheets need to have three primary elements to make them great: design, copy, CTA. Without these three factors, your clients will not be impressed or feel the need to remember your company when they have a variety of others in the industry to choose from.
Let’s dig a bit deeper into these three parts of a great sell sheet to better understand them.
Before anyone reads a word on the sell sheet, most potential customers are going to be drawn in by the design of it. You will want to make sure that your logo and brand stand out before anything else since you certainly want your sell sheet to emphasize who you are.
Then you can decide what is the most important information to showcase that will ensure your potential customers contact you and become actual clients. When it comes to great sell sheet design, less is more.
Copy is the next critical aspect because once your potential clients are interested in your business, you have to illustrate to them why you are the right company to contact. Since “less is more” with the design, the amount of copy on the page needs to be just right.
It should highlight your experience and expertise and persuade your potential customers that you have what they need. Each word on the sell sheet matters, so make sure you create copy that is important and pertinent.
CTA (Call to Action)
After you have spent so much time and effort crafting the design and copy of your sell sheet, do not forget to give your clients an action to take. You need to include a call to action for your customers so that they know what they should do after having looked at your sell sheet.
Do you want them to make an appointment? Call for a quote? Ask about inventory? These are the questions you need to answer in order to develop a solid CTA to conclude your sell sheet.
Contact Anchor Graphics for Custom Printing for Your Company’s Sell Sheet
If you are a business that has designed a great sell sheet but needs to print copies of it on high-quality paper, contact Anchor Graphics. We use four-color process printing for your sell sheet so you can rest assured that none of your design will be lost or dulled by our printing.
When it comes to custom printing for your business, we have you covered! We have over 40 years in the label and printing industry, so you know that we have the experience and knowledge needed to deliver the highest quality prints that your business needs for your sell sheets.
When you want to impress potential clients, do not skimp on the printing! Call Anchor Graphics for more information on all of our custom printing options for your company, including sell sheets and much more.