Why you should have readable labels for your products
Most customers will read the data on the product label before making a purchase. This label contains a description of your brand, the contents inside the package, net weight, any warnings, among others. As a seller, you need to ensure that your product labels comply with the law and communicate helpful information to help customers make the right choice and help you with free marketing. This post will discuss the importance of writing readable product information on product labels.
What is a product label?
A product label is an essential piece of information placed on an item as part of the packaging. It gives more details about the product, what it contains, how to use or take care of it, size, weight, among others. For example, a product label on a food item will comprise the ingredients, nutritional value, expiry dates, weight, note on allergies that consumers could develop after consuming it, warnings, and net weight. It could also contain a barcode. A product label on a book could give a short brief about the author and the book pricing. Cigarettes labels must contain the WHO warning about the health effects you could develop after smoking. This information is meant to help the consumer make an informed decision when buying the product. However, it could also offer other benefits to the business.
Types of customer product labels
- Brand product labels. This is a removable or non-removable label that gives customers more information about the brand behind the product.
- Descriptive labels. This gives potential customers information on how to use the product.
- Grade labels. Gives grading information about assorted products.
6 components of a product label
According to OCHA, a product label should contain:
- Signal word
- Product identifier
- Supplier information
- Precautionary statements
Benefits of readable product labels
You are required by law to give your target customers specific data about the products you are selling. This information should be as accurate as possible. A customer might not sue you if they bought a product they are allergic to without reading the contents, as long as you have put all the information on the label.
For example, companies that manufacture tobacco products are required by the law to write specific words warning consumers of that product against tobacco use. Writing a readable label with these words makes the business compliant with the law. Similarly, manufacturers in the food industry should include descriptions of the ingredients, nutritional value, expiry dates, and weight to protect the customer. Selling products that do not have this key information could put them in serious problems with the law.
Helps with brand identification
A great product label should not only be readable but able to grab the customer’s attention. This is why illustrations are important in the label creation process. Target customers will see the brand name clearly among many others and go with their preferred choice, hence boosting your marketing efforts. When it comes to children’s products, using a familiar symbol or bright colors can help a new brand reach potential clients and make sales. Established brands can easily introduce a new product line and succeed because loyal customers may want to try out other products from the same company.
Helps consumers with decision making
They can study the contents of a product from the label and stay away from the ones with allergens or contents they do not like. This is very important when buying food, drugs, and cosmetics. For example, some people use scent-free products and will easily stay away from any scented products. Others react to gluten and will only buy gluten-free products. Further, knowing the contents of a product helps the potential customers determine if they will be getting any value for their money. Therefore, readable product labels help customers make the right purchasing decision when they go shopping.
Teaches customers how to use the product
Some products will require instructions on how to use them. Some food products come with cooking instructions, while others show the customers were to tear a package or assemble an item. Storage instructions, among other details, make it easy for customers to use the product and enjoy its benefits.
Easy product tracking
You can add a unique tracking code on each product, then ask customers to scan or scratch and send the code back to your company to verify its authenticity. This will help customers stay away from fakes and save you money on clones. In addition, you can easily recall a defective product once customers raise complaints about products produced at a specific date.
Transmits important data about the product
When buying perishables, the first thing a customer looks at is the date of manufacture and the sell-by date. Knowing when a product was manufactured is important as it tells customers whether that item contains specific features or contents they are looking for. In the same way, letting your customers know when a food item will go bad will help them stay away from expired products that could give them health problems.
Tips for designing product labels for potential customers
- Make your content readable. Readability is important when designing a product label. The aim is to offer helpful information to the customer, not hide it. Make the content readable enough for them to be able to read it from a distance.
- Cut it out in case of difficulties. Product labeling is also an opportunity to market your brand for free. If the design is too complex to design afresh, consider cutting out a printed copy and get a professional to attach it for you.
- Use white space to separate components. You need your text to be readable. White space will make this process seamless for your customers.
- Decorate it. Sometimes, images speak better than words. So add illustrations to explain your message.
- Give it a visual presence with quality card stock. Use quality ink when printing your product label.
- Use a language that is easy to understand. Your product label is only helpful if you can speak the language of the target customer.
Want a creative product label or description for your company? Call Anchor Graphics for a free consultation
Anchor Graphics is your one-stop-shop for custom product labels. We offer over 80 types of custom labels, including product labels, business labels, electronic labels, outdoor labels, digital labels, specialty labels. We deliver any number of labels in the specified time, no matter how complex your design is. Access additional resources on our website or start shopping online now. You can also call our support team on 1.800.875.7859 for more details.