To sell products effectively, one must turn to the crucial concept of marketing. If you look around, you would see countless products using several forms of marketing to sell their products.
One of the most effective is the label attached to the packaging of a product. As important as the label design is, it becomes subpar when substandard label materials are used.
If you want to find out how to choose the right label finish for your labels, you’re in luck. Here is what you need to know to understand the best finishes for your labels. These tips and general information would prevent making a costly label mistake.
What Makes A Good Label Finish?
The crucial question you must ask yourself is what makes a good label finish? This simple question will help you immensely in your acquisition of labels. It will help you choose the right ones and the finish that works the best for your labels.
The Quality of Label Finishes
The quality of a good label cannot be understated. Many people tend to make the mistake of picking the first label material they see. Not only is this a waste of time, but it can be a waste of capital and effort too.
The Texture of Label Finishes
The texture of the label finishes you get depends on what you want to attach it to. If the object you want to attach it to has a smooth texture, it would be best to find a label with a tough texture and vice versa. This would improve natural adhesion, strengthening the bond.
Another factor you have to consider is toughness. Many people tend to underestimate this point, but it can make or mar the marketing process of your product. That said, toughness is how resistant your label is to external factors. These factors include external pressure (people touching it), sunlight (UV rays), rain, wind, and so on. If a label isn’t strong, it’ll come off at the slightest pressure applied.
That is why you will want to think about UV coatings as you think about the toughness of the custom label finish. Remember that if you want to provide fantastic products, you will want to optimize for durability. The element of UV coatings is used via label finishes to add to overall durability and longevity.
While individuals may not feel compelled to go after UV coatings, remember that UV coatings can be relevant to you and your needs.
The more you invest in your label materials and custom labels, the more you indicate that you care about providing excellent materials.
Whether it is a thicker layer of protection or gloss and matte to finish your label design, your audience or customers will notice the difference in the labels.
This would signal to your customers that you don’t use quality materials when making your products. On the other hand, getting a good label finish that’s pretty resistant to external pressure can go a long way in helping your company’s marketing process.
Labels and Their Appearance
The last thing that differentiates a good label finish from a bad one is the appearance. Without a doubt, the appearances of objects play a significant role in the marketability of products.
For a product to see a substantial massive increase in sales, it has to have welcoming structures and colors. The labels of products have to look both inviting and professional enough for people to start trusting.
That is why you may want to think about UV coating, gloss laminate, matte laminate, and a layer of protection for your labels.
The Different Types Of Label Finishes
Now that you know what differentiates a good label finish from a bad one, it is also essential for you to understand the different types of label finishes.
Although they are different, they all provide the same benefits; affordability, class, and beauty. That said, below are the three types of label finishes.
Laminates are arguably the toughest of the three label finishes. These label finishes are designed to take the most pressure in the form of moisture, abrasion, and light.
The companies who use them the most are companies whose products are publicly displayed. These include labels for skincare products, a jar of mayonnaise, butter, and even bottled water. If you don’t use laminates as the label finish, the product is displayed for a long time will weaken the finish, causing it to fall off.
This is the second type of label finish, and they are cheaper than the label finish mentioned above. Since they are cheaper, this automatically means that many of them have lesser qualities than laminates and UV coatings.
These label finishes are used by companies whose products don’t get publicly displayed or sold out fast.
However, the good news is that varnishes are available in two variants; matte and gloss. It can also be applied to the whole label. It can also be applied in creative ways to improve the aesthetics of the product.
Hence, if you’re trying to go for a more fabulous look, you can go for varnishes. However, don’t expect the label to last more than a few weeks.
UV coating Elements
UV coatings are the last variant of label finishes and undoubtedly the most expensive. This is because each one is a unique variant of varnish that is cured during printing. It is cured by exposing the varnish to sunlight.
As you may expect, these UB-coated varnishes lay way longer than normal ones. They also have a more glossy look.
So, if you want to make your design stand out from the rest, this is the label finish material you should go for.
What To Consider
There are some things you have to consider before you think about getting a label finish.
If The Product Is Suited For The Environment
Where your product is going to be displayed is an essential factor. The truth is that some products don’t need solid label finishes. This is because they have a concise shelf life and get used rather quickly.
These products include food products, perishables, and water. On the other hand, if your product tends to have an extensive shelf life, you should get label finishes that are more quality.
If You Want Your Product To Have Visual Appeal
This is the second factor you should consider. As mentioned above, the label finish most suited for customization is the varnish. Although vanishes are not as sturdy as their counterparts, they can pack a punch aesthetically.